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Our Leadership Team
First Choice Healthcare Solutions is led by a collaborative team of talented executives and healthcare experts whose shared vision, managerial experience and strong understanding of how to build successful, profitable businesses are serving to define and guide the Company's patient-centric culture, day-to-day operations, long term growth strategies and sustainable value creation.

Board of Directors & Executive Leadership Team


Mr. Lance Friedman began his career in the legal field with a focus in corporate, securities and merger and acquisition transactions, before transitioning to merchant/Investment Banking and business operations in 1987. In the mid-90s, he was hired by healthcare and real estate magnate Abraham Gosman and Bernard Marden to become a part of senior management in various investment led healthcare focused companies. Subsequently, Mr. Friedman was invited to join EGL Holdings as Managing Director/Partner, a well-known cross border venture capital and boutique investment banking in 2003 to manage the healthcare investment and advisory practice, including serving as an internal senior level capital markets and M&A member of VertiSoft resulting in its sale to Optio Software and served as COO and EVP of Finance of Fletcher-Flora Health Care Systems, Inc., resulting in the sale of the company to Merge Healthcare.  Recent appointments include CEO of Instaprin Pharmaceuticals to execute an exit due to an SEC matter consent judgment issued to the Company and its founder, and VIA Motors International leading its capital markets strategy.  Since that time Mr. Friedman has advised or was retained as an outsourced senior manager, work out specialist and/or business development advisor at several large independent broker dealers, through his firm Blackstone Capital Advisors, Inc., which is an international boutique financial advisory and merchant banking organization. Mr. Friedman earned a Bachelor of Arts in Political Science from American University, cum laude, and a Doctor of Law from Benjamin N. Cardozo School of Law, Yeshiva University.  


Mr. Phillip J. Keller was appointed Chief Financial Officer in July 2017 and appointed interim Chief Executive Officer on November 19, 2018.  From 2014 through 2015, Mr. Keller served as Senior Vice President of Finance and Chief Financial Officer of RehabCare Inc., a provider of physical, occupational and speech-language rehabilitation services to hospitals, skilled nursing facilities and home care settings in 47 states across the United States of America. Prior to joining RehabCare Inc. in 2014, Mr. Keller served as Senior Vice President of Finance of PharMerica, Inc. (NYSE: PMC), an institutional pharmacy servicing skilled nursing and assisted living facilities, hospitals and other long term alternative care facilities. Other previous executive posts have included Senior Vice President of Finance and Principal Accounting Officer of BioScrip, Inc. (NASDAQ: BIOS), and Vice President of Finance, Chief Financial Officer and Treasurer of DMI Furniture Inc. (NASDAQ: DMIF). In May 1991, Mr. Keller earned his Certified Public Accountant license. He began his career working as a Staff Accountant for Laventhol & Horwath after graduating from the Loyola University of Chicago with a B.S. degree in Accounting.


Dr. Stephen Nicholas heads the FCHS Advisory Board founder and current director of NY Orthopedics, is a recognized authority in the field of sports medicine. As director of the Nicholas Institute of Sports Medicine and Athletic Trauma (NISMAT), the first hospital-based facility dedicated to the study of
sports medicine in the country, he has continued the renowned research and training in the fields of sports medicine and physical therapy. Over the years, Dr. Nicholas has dedicated a great deal of time to treating professional, collegiate and amateur athletes. Dr. Nicholas has served as the orthopedic team
physician for the New York Jets Football Club, the New York Islanders Hockey Team, Hofstra University, the New Jersey Gladiators, and the New Jersey Rockin’ Rollers. He also served as a member of the mayor’s New York City Sports Commission. He is a member of the American Orthopaedic Association and the American Orthopaedic Society for Sports Medicine and is extensively published in the sports medicine literature. Dr Nicholas received the 2012 Jack C. Hughston Sports Physician Award form the Sports Physical Therapy Section of the American Physical Therapy Association.

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